WELCH’S ZERO SUGAR LAUNCH

 Some things in life just make zero sense… Like why 11 is “eleven” and not “onety one.” Why short naps are “cat naps” when cats sleep forever. Or if it’s actually possible for a zero sugar juice to still taste like the regular stuff.

Welch’s may not have the answers to everything. But they have been able to make zero make sense with their new Zero Sugar flavors. So to help launch Welch’s Zero Sugar, we created a campaign that faced the head-tilting questions head on.

BTS

When we weren’t celebrity spotting or ordering smoothies at Erewhon, we were doing our work…

Agency: Fitzco
Head of Creative: Ryan Boblett
CD: Stephen Lintner
ACD AD: Cat Sheehan
CW/AD: Jacob Saunders / Eva Lineberger
Producers: Brittany Hester / Ana Steiger
Director: Rich Downie
DP: Damian Joaquin Acevedo
Production: Riverside Entertainment (Live Action) MK Films (Tabletop)