The team was approached to create designs for paper airplanes that engineers had created at Boeing.
The idea was to rekindle the wonder of flight in young people and inspire them to contribute to the future of aerospace. 
The design of the plane dictates the design of the poster. The instructions on how to fold the poster into the plane dictate the graphics.
Beautiful on the wall. Beautiful in flight.

ADC Awards Boeing Flypaper, Bronze Cube in Advertising, 2017. The One Show Boeing Flypaper, Print & Outdoor, 2017. Cannes Lion