Sip & Scan connects people to products using their mobile devices, creating a unique, always-on experience for over fourteen Coca-Cola beverages. To hype mini can sales and delight consumers with special content, we created fourteen custom miniature worlds for each of our brands. We found the four best miniature artists in the nation to bring the worlds to life, and created big love with our very mini sets.
2020 NATIONAL ADDY’S SILVER
Launch Video
The Mini Worlds
Behind the Scenes
CD: Taylor Crawford
AD: Cat Sheehan
Social & Digital Strategist: Catie Ivey
Miniature Artists: Tiny Doors ATL, Aleia, Amanda Kelley, Mighty Oak Grows