Checker’s “Driver’s Seat” Brand Campaign

Checkers & Rally’s is known for big bold flavor without the big, wallet-busting prices. But when the QSR category becomes one big echo chamber of promos, you have to find a new way to stand out. To help Checkers & Rally’s build a more ownable space in the fast-food game, we created a brand campaign that hyped customers up to own their order. Our mission was to empower burger lovers and fry freaks to score all their favs by hopping in the driver's seat. Literally and figuratively.

Agency: Fitzco
Head of Creative: Ryan Boblett
ACD CW: Ashlyn Taylor
Producer: Brittany Hester
Director: Brandon Dermer
Production: Prysm Studios + MK Films