Arctic Coke is a new machine Coca-Cola developed that chills your beverage in a few seconds…but people don’t get how to use it. So how do you communicate steps and capture someone’s attention on social media? With miniatures and happy penguins of course. We worked with the guys from Bob’s Burgers to bring this not-an-educational-video to social.

• CD: Josh Cannon

• AD: Cat Sheehan

• Jr AD: Catie Ivey

• Animation: Bento Box