Southern Company “Energy for Life” Brand Anthem

Southern Company came to Fitzco in the face of the scary, faceless power of AI taking over the news. They wanted to remind consumers that they’ve always been there, and they will continue to be there problem solving for them. We decided to tell that personal story through three best friends, with Southern Company interweaving in their lives as they grow.

Agency: Fitzco
Head of Creative: Ryan Boblett
ACD AD: Cat Sheehan
ACD CW: Ashlyn Taylor
Producer: Brittany Hester
Director: Sage Bennett
Production: Greenpoint Pictures