The World of Coca-Cola is often thought of as a ‘Coke museum’. However, it’s actually an immersive, interactive experience. To bring that to life for the 2018 campaign, we created ‘Discover a World of Ahhs’. We wanted to zoom in on the actual experience and utilize tight crops and bokeh filters to create a wondrous view of Coca-Cola. In addition to an out-of-home campaign, we created a photo library that could live across a variety of channels.
To create digital content that laddered up to the ‘Discover a World of Ahhs’ campaign and felt disruptive, our team decided to use illustration to stand out in a world of online photography and text. To deliver the goods, we called upon the talented Andrew Banneker to collaborate on what the World of Coca-Cola would look like in an ahh-worthy illustrated world. The result was playful content that popped online.
ACD: Thomas Manley
AD: Cat Sheehan
Social & Digital Strategist: Catie Ivey
Illustrator: Andrew Bannecker
Photographer: Anna Palmer