With new products Smartwater Antioxidant and Smartwater Alkaline launching on the West Coast, the question had to be asked- what’s the difference? To show consumers when and why to drink, we created the ‘fit smart in’ OOH campaign to inform the San Fran and LA audience. By literally inserting the product in your day, the campaign drove awareness while still feeling smart.
CD: Josh Cannon
ACD: Thomas Manley
AD: Cat Sheehan
Photographers: Wedig + Laxton