For New Year’s Eve 2018, we were challenged with the prompt- ‘The First Coke of the New Year’ by the Coca-Cola brand. The result was a whimsical behind-the-scenes look of our Coca-Cola polar bears busy at work. The content lived on the sign as a one day countdown while crowds gathered for the ball drop.
CD: Josh Cannon
AD: Cat Sheehan
Designer: Katrina Lenzley
Recognition: Platinum in Billboard Marcom Awards