With new products Smartwater Antioxidant and Smartwater Alkaline launching on the West Coast, the question had to be asked- what’s the difference? To show consumers when and why to drink, we created the ‘fit smart in’ OOH campaign to inform the San Fran and LA audience. By literally inserting the product in your day, it defined the when and why without losing that clean smartwater aesthetic.

  • CD: Josh Cannon

  • ACD: Thomas Manley

  • AD: Cat Sheehan

  • Photographers: Wedig + Laxton