Monstapops are herbal infused sleepy time popsicles for children. The product was created to solve the problem for children that have a hard time going to sleep at night. The concept centered around monsters under the bed. The 'solve' was to position monsters as friendly creatures who can't get to sleep either without their magic popsicles. The packaging was created to look like a child's bed, and the popsicles are revealed when you slide out the monsters from underneath the bed. A children's book is tucked under the cover that tells a story about the monsters' mayhem they get into when they don't go to sleep.