Sprite wanted to congratulate LBJ for joining the Lakers, so we decided to turn Sprite’s assets from yellow and green to the iconic yellow and purple for a one day takeover on Sprite channels and at LA Live. On social, we created limited edition cans for fans, and earned a “that’s dope” from LBJ himself. Purple and gold- fit for a king.

  • ACD: Thomas Manley

  • AD: Cat Sheehan

  • Production Designer: Sally Mills

  • Social Work: Social Center | Havas Annex

    Recognition: Sports Illustrated