Sprite wanted to congratulate LBJ for joining the Lakers, so we decided to turn Sprite’s assets from yellow and green to the iconic yellow and purple for a one day takeover on Sprite channels and at LA Live. On social, we created limited edition cans for fans, and earned a “that’s dope” from LBJ himself. Purple and gold- fit for a king.
ACD: Thomas Manley
AD: Cat Sheehan
Production Designer: Sally Mills
Social Work: Social Center | Havas Annex
Recognition: Sports Illustrated