Arctic Coke is a new machine Coca-Cola developed that chills your beverage in a few seconds…but people don’t get how to use it. So how do you communicate steps and capture someone’s attention on social media? With miniatures and happy penguins of course.

  • CD: Josh Cannon

  • AD: Cat Sheehan

  • Social & Digital Strategist: Catie Ivey

  • Animation: Bento Box